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Comcast’s latest video on demand deal may seem ho hum but it’s not.  These moves = advantage pay TV incumbents + a reality check to new entrants to spend heavily on content as they do on tech.  And learn the term “video stacking”.  It refers to how many past episodes a pay TV provider can “stack” of a series.  This usually spans the five most recent episodes of a show.

No matter their network technology (4G/LTE, wireless, WiMAX, fiber, cfc), free video on demand access to current series can greatly reduce churn and win new customers.  Just like selecting the right IPTV solution, the ROI on rights to popular programming that you write should be tremendous.

 

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