eSports is exploding in popularity and IPTV and OTT operators should quickly partner with premier eSports programmers and deliver the biggest eSports events across all platforms, especially connected devices including mobile phones and tablets. Case in point, an incredible 43 million simultaneous Chinese viewers watched the recent League of Legends summer tournament. In fact, June 2018’s top five events netted a combined audience of more than 100 million.
Wireless providers should be most aggressive in this realm as the core eSports fan base is under 35 and, at least in the U.S. spends an average of more than twice as much as non-eSports viewers on non-TV entertainment. This content includes subscription video on demand and one-time event passes which are ideal for 4G/LTE plans and high-margin bandwidth packages. Likewise, streaming rights in emerging markets are largely available (for now!).
The good news for operators is that Matrixstream offers a one-vendor, end-to-end solution for IPTV and OTT including assistance with content rights. Our platform features an affordable, N+1 scalable infrastructure and we truly shine with custom integration of network authentication, billing, login integration and API development which perhaps the biggest challenge in any IPTV and OTT launch and long-term service. We also offer optional programming negotiations and strategy, including eSports leagues.
Contact us today for more information. We serve some of the world’s largest telecoms and can launch your service in as little as 90 days.